Social Impact

For Native Roots, doing good is a part of doing business. We’re on a mission to support our people, nonprofit organizations, and the neighborhoods and communities who have been and are part of our story.

Our purpose is to enhance well-being and happiness within our Colorado community, our employees and our customers and patients. Our four pillars are DEI, Wellness, Community and Sustainability.

DIVERSITY, EQUITY, AND INCLUSION

• Native Roots provides a diverse, equitable and inclusive work environment for all of our employees, a place where everyone can be their unique most authentic selves, and so that each customer and patient is represented when they walk through our doors.

• We take pride in training our employees on equitable hiring practices to ensure an inclusive work environment across departments and at all levels of the organization.

• We work with community partners to better the lives of women, veterans, LGBTQ+ individuals, and people of color.

WELLNESS

• We support our employees through robust health benefits, financial resources, a workplace that focuses on an employee's mental and physical well-being through free yoga, meditation breaks, free, easily accessible resources to promote stress reduction, better sleep quality and improved focus.

COMMUNITY

• We improve our communities through awareness, education, support and volunteerism.

• Native Roots educates our patients and customers on the benefits of cannabis and how it can positively impact the communities in which we live and work.

• We are committed to bringing awareness to the social inequity in our industry and bringing a voice to uplift those who have been negatively impacted by the war on drugs.

• We partner with vendors, community partners and other organizations that are aligned with our mission, values and purpose.

SUSTAINABILITY

• Native Roots is committed to improving the quality of communities through sustainable practices such as a commuter incentive program, supporting community organizations that have a positive environmental impact, and being a leader in the cannabis industry by partnering with programs that reduce our climate and environmental impact.

INITIATIVES WE PARTICIPATE IN:

Research & Education

• CU Boulder

  We support marijuana research and partner with programs such as CU Boulder Change Research Initiatives, that help to further an understanding of the plant by the public, the industry, and policymakers.

• CDOT Safe Driving

  We routinely work with CDOT to ensure our customers are making safe choices and raise awareness. Native Roots is working to train all 108 budtenders across its 20 locations on CDOT’s Cannabis Impaired Driving Course.

Mentorship Programs

• Marijuana Industry Group

  Members of Native Roots Executive Team mentor social equity applicants and licensees through the MIG Mentorship Program.

• Colorado Women’s Chamber of Commerce

  Executive team members offer mentorship to women in the CWCC mentorship program.

Civic Engagement

• Cannabis Business Grant Program through Senate Bill 21-111, Native Roots lobbied to help secure 4 million dollars from the state to support social equity marijuana entrepreneurs.

• Cannabis Voter Project

  Native Roots partners with Cannabis Voter Project on GOTV efforts for priority elections to encourage employees and customers to get involved and vote.

Community Engagement

• Food Drives: We have partnered with organizations across the state of Colorado that aim to help end hunger and provide resources to those in need.. Some of these partnerships have included

  We Don’t Waste, Emergency Family Assistance Association, Care & Share of Southern Colorado, and The K.I.M. Foundation.

  - Cannabis Doing Good conducted an audit for Native Roots. Since then, we have partnered with them to continuously make progress on our DEI score.

• Native Roots Charity Golf Tournament is a yearly golf tournament which was created by Native Roots in 2022. Each year, we partner with different brands, companies and vendors in the industry to raise funds for an organization of our choice. This year, Native Roots has chosen to donate all proceeds to the Last Prisoner Project. In 2022, with the help of our partners we raised $30,000 for El Paso County Colorado Progressive Veterans.

• Denver Pride Fest

  Native Roots was a proud sponsor in 2022.

Sustainability

• Coco Cubes

  Native Roots donates coco coir cubes to She Grows. Our partnership began in 2020 and since then we have donated approximately 5 tons in coco cubes.

• Container Recycling Pilot Program was created through the Colorado Cannabis Sustainability work group. We currently have recycling receptacles at our 2 production facilities as well as the following retail locations, Speer, Colorado Blvd., Littleton, Tower and are hoping to expand to all locations.

• Clean Commuting Incentives are offered to Native Roots employees by providing rideshare and bike to work opportunities in partnership with Way to Goor Denver Regional of Government. Native Roots has completed 39,000 trips with over 416,679 miles, reduced 94.4 tons of CO2 emissions and over $19,000 in gift cards for Native Roots employees participating in the commuting program.

• Xcel Energy Improvement replaced lights throughout our facilities to make our light energy use as efficient as possible.

• Colorado Green Business Network conducted a facility audit to assist with energy efficiency at our grow operations.

• Clean Up & Tree Planting Days are done yearly at Native Roots. We visibly see results by having cleaner parks and more trees in the communities we work in.

SOME OF OUR ONGOING PARTNERS INCLUDE...