Social Impact

For Native Roots, doing good is a part of doing business. We’re on a mission to support our people, nonprofit organizations, and the neighborhoods and communities who have been and are part of our story.

Our purpose is to enhance well-being and happiness within our Colorado community, our employees and our customers and patients. Our four pillars are DEI, Wellness, Community and Sustainability.

2024 Corporate Social Responsibility Report

2023 Corporate Social Responsibility Report

DIVERSITY, EQUITY, AND INCLUSION

• Native Roots provides a diverse, equitable and inclusive work environment for all of our employees, a place where everyone can be their unique most authentic selves, and so that each customer and patient is represented when they walk through our doors.

• We take pride in training our employees on equitable hiring practices to ensure an inclusive work environment across departments and at all levels of the organization.

• We work with community partners to better the lives of women, veterans, LGBTQ+ individuals, and people of color.

WELLNESS

• We support our employees through robust health benefits, financial resources, a workplace that focuses on an employee's mental and physical well-being through free yoga, meditation breaks, free, easily accessible resources to promote stress reduction, better sleep quality and improved focus.

COMMUNITY

• We improve our communities through awareness, education, support and volunteerism.

• Native Roots educates our patients and customers on the benefits of cannabis and how it can positively impact the communities in which we live and work.

• We are committed to bringing awareness to the social inequity in our industry and bringing a voice to uplift those who have been negatively impacted by the war on drugs.

• We partner with vendors, community partners and other organizations that are aligned with our mission, values and purpose.

SUSTAINABILITY

• Native Roots is committed to improving the quality of communities through sustainable practices such as a commuter incentive program, supporting community organizations that have a positive environmental impact, and being a leader in the cannabis industry by partnering with programs that reduce our climate and environmental impact.