Welcome to Native Roots

Native Roots

Colorado's Happy Place

Let’s escape the daily grind. Get out there, wherever there is. Leave judgment, confusion, ignorance, and even something as simple as back aches behind. Let’s find that stress-free good night’s sleep, everything feels a little better place. Let’s liberate happiness and more, every day, and for everyone. It’s cannabis for all, finally.

De-fanning plants at the Native Roots Cannabis Co. grow facility in Denver, CO.

Since 2010, Native Roots has been Colorado’s premier medical and recreational cannabis dispensaries. We strive to elevate the retail experience for first-timers and old-timers alike by providing a variety of high-quality products in a warm and welcoming environment. In doing so, we’ve created a scalable model – anyone can open one boutique dispensary, but we’ve opened 20 of them and counting. To deliver a best-in-class customer experience, we’ve partnered with some of the cannabis industry’s best product manufacturers across flower, vape, edible, and topical categories to provide an unrivaled mix of products to support all occasions.

Flower Cannabis plants of the Durban Poison strain at Native Roots Cannabis Co. in Denver, CO.

Our story began in 2010, when we began operating a small, 17,000 SQFT cultivation and extraction facility that produced products for The Dandelion and Native Roots Apothecary medical dispensaries. Our growth accelerated dramatically in early 2013 after these two retail experiences joined forces to form Native Roots. At this time, we also kicked off construction of our state-of-the-art grow facility. At over 173,000 SQFT, this facility enables us to cultivate world-class cannabis, develop concentrated raw goods through CO2 and BHO extraction, and manufacture a variety of finished goods for our customers.

Cannabis concentrate called sauce, distilled by Native Roots Cannabis Co in Denver, CO.

The results speak for themselves. Since 2015 we’ve grown over 90,000 pounds of flower, 8 million grams of concentrates, and 3 million pre-roll joints. We’ve sold flower to over 4.2 million customers, and edibles to 2.3 million customers. In doing so, Native Roots became Colorado’s most complete vertically-integrated cannabis company, providing a variety of high-quality recreational and medical flower, extracts, edibles, beverages, tinctures, accessories, topicals and CBD products, all aimed at helping people of all walks of life to find their better state.  

Our people are truly what makes us special, and this tremendous growth was enabled by their hard work and industry expertise. We now have 600+ employees that have been trained through our in-house, industry leading on-boarding program, with access to some of the richest training and professional development tools. We pride ourselves on a culture of compliance for all of our experiences, and continually implement best practices across product testing and regulatory requirements. Simply stated, our company thrives because we have the best hiring and on-boarding program in the industry, because we've built a values-driven, collaborative work environment, and because we invest in regular professional development at all levels. 

Native Roots is also driven to improve the communities in which we live and work. We back that community commitment up by partnering with local non-profits in every location in which we operate. Our commitment comes in the form of volunteer hours, dollars donated, and our professional skills applied to support community challenges. The results of our efforts have been tremendously positive. We’ve won many awards in every category of business that we play, including Denver Post Top Places to Work, Green Entrepreneur Top Companies, Herb Magazine Top 10 Interior Design, High Times Cannabis Cup Winner, and many more. 

Cannabis plants at the Native Roots Cannabis Co. grow facility in Denver, Colorado

While all of this is important, there is still a larger purpose for why we’re here. At Native Roots, sometimes we look around and see the way things ought to be, but are too often just a shade less than the best. We all yearn for liberation from our current state, and to be released into that better place that is so, so close. At Native Roots we are the liberators. We deliver people to these better states. We help them drop the aches and nerves and shyness, the judgement and lameness and repression of happiness, the whatever it is that holds them back from better. In this sense, Native Roots isn’t described by what we do, but rather why we do it. It’s our north star that guides us in all of our business decisions. So why are we here? Yeah, we’re here to make great product, but fundamentally, Native Roots exists to help Liberate Happiness.