Welcome to Native Roots

Native Roots

Social Responsibility | Engage

From community service and corporate philanthropy to sustainably-driven operational changes, we’re taking a hands-on approach to stay involved and active in our communities. Here are a few ways we're showing up to engage with our community.

Philanthropy and Community Service

We’re proud to support our local communities with direct financial support. We also like to get our hands dirty. Since establishing a dedicated corporate social responsibility program in 2017, we have contributed thousands of dollars in direct financial aid to our nonprofit partners, and thousands more in hands-on volunteering. Some of our current priority partnerships include:

  1. Cannabis Trade Federation: The Cannabis Trade Federation (CTF) is a national coalition of cannabis-related businesses that represent all aspects of the industry including cultivators, dispensaries, wholesalers, distributors, and ancillary businesses. CTF is focused on creating a professional, credible, and unified organization for the industry in Washington DC. 

  2. Cannabis Voter Project: Cannabis Voter Project informs, registers and turns out voters who are interested in cannabis policy. Launched by civic engagement organization HeadCount.org in 2018, the Cannabis Voter Project believes it’s important for the cannabis community to be an active and informed voting bloc. 

  3. The Color of Cannabis: The Color of Cannabis was founded out of the urgent need to have more representation of minorities in the industry. Advocating openly, unapologetically, and responsibly for people of color to participate in the regulated market is work that cannot be neglected. The regulated cannabis industry presents an opportunity for minorities to build generational wealth and the community must be educated on the opportunities.

  4. Denver Santa Claus Shop: At the Denver Santa Claus Shop, we’re all about the toys!  Our mission is that every child should have a toy at Christmas. We are a volunteer-run, nondenominational nonprofit that has helped well over 1 million local children in our 90-year history.

  5. Marijuana Industry Group: MIG’s mission is to advance appropriate legislation, regulation and implementation of Colorado’s licensing and regulatory program.  We believe in safe access to clean product for Colorado’s patients, residents, and visitors.  

  6. Salvation Army Food Pantry - Colorado Springs Corps: We are helping meet basic hunger needs in our Colorado Springs community by collecting and distributing food to our neighbors.

  7. Veterans Community Project-Longmont: Veterans Community Project refuses to let any Veteran fall through the cracks. From providing housing to offering walk-in support services, we’re here for everyone who took the oath to serve America.


Sustainability in the cannabis industry has become an important topic as industries new and established around the world grapple with the future of changing climates. Indoor grows inherently consume a lot of energy compared to greenhouses or outdoor grows, but the cannabis industry is largely forced to grow indoors due to local zoning restrictions and other regulations. Additionally, packaging and labeling, and water usage pose other sustainability challenges in the growing industry.

  1. Native Roots is a national award winner in sustainability, having won 2nd place at the 2019 Cannabis Sustainability Symposium and 1st place at the inaugural 2019 Marijuana Business Daily Awards. Here are some of the projects we have worked on:

  2. In 2018, Native Roots volunteered for an energy analysis through the City of Denver by CULTIVATE EO. Based on that assessment, Cultivate provided feedback that we were already operating in the most efficient manner possible in terms of overall consumption and peak demand, and had no additional recommendations for how to optimize our energy usage. 

  3. Our production facilities are being retrofitted with LED lighting. The benefits of LEDs include reduced energy consumption, longer bulb life and decreased waste. There is an approximately 60% energy reduction when comparing LEDs to metal halides and fluorescents. Since LED bulbs last longer than their counterparts, replacement rates and associated waste is also reduced. 

  4. Implemented the “My Way to Go” commuter program through the Denver Regional Council of Governments with a focus on providing resources and incentives for employees to commute to and from work in a more sustainable manner. 

  5. Emphasizing a sustainable culture within our company by providing teams at our facilities with reusable mugs, glassware, water bottles, and utensils to help eliminate plastic straws, coffee lids, solo cups and other single-use, non-recyclable items from our kitchens and break rooms. 

  6. Transitioned from growing plants in plastic pots to coco cubes, which saves hundreds of thousands of soil annually. Coco cubes are 100% biodegradable.

  7. Transitioned to 100% Calyx containers for our products which are treated with additives that accelerate their biodegradation in landfills.

  8. Participation in the Denver Cannabis Sustainability Committee, the Cannabis Sustainability Symposium, and other regulatory working groups to encourage industry-wide adoption of our best practices.

  9. Our internal sustainability committee manages numerous other projects related to energy efficiency, waste reduction, and sustainability in general. We look forward to continuing to innovate and collaborate on ways to make Native Roots as sustainable as possible in order to emphasize the positive impact that the cannabis industry can have on communities.

All Social Responsibly Initiatives

Go Back