For Native Roots, doing good is a part of doing business. We’re on a mission to support our people, nonprofit organizations, and the neighborhoods and communities who have been part of our story. Learn more about our policies and practices below.
Why We're Here
We believe in the future of cannabis. We believe it can make lives better and in doing so, make the world better. From the products we produce to the issues we advocate for, bettering lives is at the forefront of every decision we make. We’re here to educate, engage, and empower our communities, with the hope that our efforts will help destigmatize cannabis and make this healing plant approachable for everyone.
What We're Doing
For Native Roots, doing good is a part of doing business. We’re on a mission to support our people, nonprofit organizations, and the neighborhoods and communities who have been part of our story. Cannabis businesses have a unique opportunity to create a positive impact and as a leader in a growing industry, we are working to set the standard for civic engagement and corporate responsibility. Explore our three areas of focus and how we’re showing up to make a change.
Each season we highlight one of our non-profit partners by coordinating in-store fundraising campaigns. Ask your budtender how to donate $1 or more on your next visit.
Summer Partner: The Color of Cannabis was founded out of the urgent need to have more representation of minorities in the industry. Advocating openly, unapologetically, and responsibly for people of color to participate in the regulated market is work that cannot be neglected. The regulated cannabis industry presents an opportunity for minorities to build generational wealth and the community must be educated on the opportunities.
Through education comes understanding. We work every day to share the knowledge we’ve collected over the years to change the narrative of the cannabis conversation. From one-on-one product consultations to tours and community presentations, we’re committed to educating our communities on the medical, financial, and social benefits of the legal cannabis industry and combating misleading information that takes away from those efforts.
By empowering our employees, patients, customers, and communities, we can work together to create positive change towards a greater good. We recognize our responsibility to address the social and economic impacts of cannabis legalization and we want to do our part. Here’s what we’re doing to get started.
From community service and corporate philanthropy to sustainably-driven operational changes, we’re taking a hands-on approach to stay involved and active in our communities.